With an extensive background in marketing and yachting from her studies at the International University of Monaco, where she completed both her bachelor’s and master’s degrees, Beatrice’s career has been uniquely shaped by her lifelong passion for yachting. This passion has allowed her to develop deep expertise in the industry, including significant experience in the brokerage and charter sector.
At Althaus Yachts, Beatrice plays a pivotal role, coordinating all marketing operations of the company. Her responsibilities span both the digital and offline spheres, where she excels in strategic planning, brand positioning, and campaign execution. Beatrice also dedicates herself to the creation of events and ensures Althaus Yachts’ strong presence at the most renowned yacht shows worldwide. Her innovative approach and keen understanding of market trends allow her to elevate the brand’s profile across diverse platforms.
Beatrice is fluent in Italian, English, and French. She currently holds the position of Head of Marketing at Althaus Yachts, where she is dedicated to enhancing innovation while maintaining a strong appreciation for tradition.