Costas Papa joined Althaus Yachts in January 2023, bringing nearly two decades of experience in branding and strategic development across various luxury markets. Since 2006, Costas has specialized in creating and executing brand strategies that resonate deeply with clients who value exclusivity and sophistication.
A pioneer in digital branding, Costas expertly blends cutting-edge digital tools with timeless branding principles to craft distinctive brand narratives. His strategic approach ensures that brands not only capture attention but also maintain lasting relevance and appeal.
At Althaus Yachts, Costas focuses on elevating the brand’s identity and expanding its market presence through data-driven insights and strategic business intelligence. His forward-thinking leadership is centered on creating cohesive and immersive brand experiences that are perfectly aligned with the evolving expectations of Althaus Yachts’ discerning clientele, positioning the brand at the forefront of the luxury yacht industry.
